Channel marketing has reached a key movement. In this webinar, The Marketing Bee's Sophy Gray and INFUSEmedia's David Verwey analyse the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.
By watching this online discussion you will hear about:
Concerns and priorities for vendors, resellers and end customers
The importance of goal alignment
The value of a coordinated lead generation strategy
