7Demand - Our story

Marketing is fluid, changing and advancing all the time.

Customer buying behaviour has changed beyond recognition, and many marketing organisations have struggled to stay ahead of the curve.

7Demand are experts in demand marketing.  We create and manage customer campaigns, and empower Partner Marketing teams to match the campaign sophistication of their customer marketing peers.

Our team of strategic experts spot opportunities, working alongside sharp tactical specialists to get the job done. This combination is brought to you as a managed marketing service.

With 7Demand, you can tap into a vast network of global specialists who are not easily found elsewhere, harnessing the proven methodologies developed through years of experience in B2B marketing leadership roles.


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Partner Marketing

Most partners simply don’t use templates with their logo at the bottom. Give them unique, personalised, combined value statements, powerful custom assets and great demand campaigns.

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Outsourced Resource

One place to go for all the skills you need with experts who understand marketing, channels, partner marketing and technology. All of your channel and marketing needs, at the drop of a hat, without the headcount.

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Demand Marketing

Rapid-response marketing that shines with programs that reflect the changes in buyer behaviour and multiple buying group personas. Let us do the heavy lifting to deliver actionable, trackable results.


Transforming Traditional Programs

Partner marketing needs to innovate to meet the advances in customer marketing, becoming partner-centric to deliver growth, rather than campaign-centric to tick a few boxes. We transform partner marketing with personalised, concierge programs that drive combined success.

The Power of 7

1. Message & Value

We assess the value statements and then work with you and the partner to create powerful, differentiated co-sell propositions matched to an audience profile. We deliver a point of view story designed to engage the target audience & drive a call to action.

2. Content is King

We work with your partners to create a suite of co-branded customised assets that support engagement with target audiences & personas through all stages of a buyer journey from social posts and website assets through to sales nurture scripts.

3. Digital Capability

We create customised SEO ready landing pages to promote the co-sell message, with gated content. This will be used in the demand campaign and in the nurture journey alongisde, tracking, ROI, and proof of performance by partner and campaign.

4. Awareness

Demand requires diverse tactics to meet the customer on their digital journey. We work to define the target audience & personas. Then create awareness through digital campaigns to drive traffic to landing pages or assets.

5. Lead Generation

Digital demand & content syndication campaigns to deliver leads. We work hard to build qualifying & profiling questions, asset matched & landing pages. Culminating in a report of leads ready for nurture with insight on content performance.

6. Digital Nurture

Digital leads may want to continue their digital discovery before engaging directly, so we provide a digital nurture pathway that includes multi-touch email, additional assets and landing pages as well as long-format thought-leadership content.

7. Tele-nurture

Now is the time to sort opportunities from intention to action and response, by adding a multi-touch direct contact tele-nurture follow up. We provide a professional, knowledgeable, experienced, team to drive engagement beyond the digital.

Our Clients

Our clients represent some of the largest IT brands, plus some niche start ups and partner organisations that need a more holistic approach.  They all value our unique business model – how we harness the collective skills of our 7Demand Associate professionals and leverage our strategic partners. This enables us to quickly and adeptly address their business and marketing challenges, by leveraging exactly the right skill-set and solution they need.  All under the umbrella of a 7Demand Managed Service.

Our clients love us as we drive strategy, but also deliver on tactics - crafting value and awareness, delivering assets and content, demand generation and digital programs.

But most of all, our clients shine in their roles as we help them bring best practice to life

Software AG
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Persistent Systems
Athena Solutions

Meet, collaborate, share
and learn.

The Channel Meet Up is a series of face-to-face events in the UK, Boston and California, where Partner Sales and Marketing leaders come together to explore the marketing and channel challenges of the day.

The day has a unique and collaborative energy, with roundtable discussions, panel debates and presentations from analysts and specialists.

This year we are also pleased to launch our online forum - CMU Online, to keep the conversation and idea exchange available 365 days a year.

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Join Channel Meet Up Online

There is nothing like a face-to-face Channel Meet Up event, but when the day is done, there is still so much more to do and discuss.

Now, you can continue the conversations in our private forum Channel Meet Up Online,  a genuinely collaborative platform for sharing, mixing, and mingling with your fellow channel professionals

Get in Touch !

We would love to hear from you to see if we can meet your marketing challenges head on. Please complete the form and we will be happy to set up a chat.