Date:
September 16th 2025
Location:
San Jose Country Club
Time:
8:30 for coffee, 9.30 start
Channel Meet Up is coming to San Jose!
Join us for an exclusive one day event for professionals working in technology channels that have one common challenge:
Keeping pace with an ever-changing channel.
We will explore how trends are impacting channel sales and marketing teams, and what you need to do to evolve.
We share analyst insight on the trends, hear real-life vendor best practice sessions, give plenty of opportunity for QA & and delve into detail through focused roundtables that are facilitated by experts.
We also share our own CMU research that pulls from a global CMU audience of vendor delegates, giving you an insight into how you compare across key channel activities.
Kathy Contreras
VP, Principal Analyst, Forrester
Analyst Keynote: The Evolving State of Partner Ecosystems: Growth, Influence, and the Road Ahead
Kristina Scott
Head of Partner Marketing, Smartsheet
Insights Session: Doing More With Less: How Smartsheet Is Redefining Partner Marketing Impact
Penny Byron
Director, Partner Ecosystem & GTM, Bridge Partners
Best Practice Session: From Hype to Hands-On: How AI Is Really Shaping Partner Programs
Alli Oneal
Senior Director, Global Partner Marketing, Barracuda
Panel Debate: Simplifying Partner Programs: Designing for Experience, Not Just Structure
Brian Kroneman
Senior Director, Global Partner Programs, SentinelOne
Panel Debate: Simplifying Partner Programs: Designing for Experience, Not Just Structure
Scott Trauthen
Partner Marketing Advisor
Panel Debate: Simplifying Partner Programs: Designing for Experience, Not Just Structure
Sophy Gray
CEO, 7Demand
Panel Debate: Simplifying Partner Programs: Designing for Experience, Not Just Structure
| 08:30 | Coffee and pastries |
| 09:30 | Welcome and introduction to the Sponsors |
| 09:50 |
Analyst Keynote The Evolving State of Partner Ecosystems: Growth, Influence, and the Road Ahead |
| 10:30 |
Round Table Discussions |
| 11:10 |
Coffee |
| 11:30 |
Best Practice Session From Hype to Hands-On: How AI Is Really Shaping Partner Programs |
| 12:10 |
Panel Debate Simplifying Partner Programs: Designing for Experience, Not Just Structure |
| 12:50 |
Lunch and Networking |
| 14:00 |
Insights Session Doing More With Less: How Smartsheet Is Redefining Partner Marketing Impact |
| 14:45 |
Coffee |
| 15:00 |
Round Table Discussions |
| 15:30 |
Roundtable hosts summary of key findings |
| 16:00 |
Networking and Drinks |
5 Expert-Led Roundtables. Real Conversations. Practical Takeaways.
One of the mainstays of the Channel Meet Up agenda is our focussed roundtable sessions, created to spark meaningful conversation, enable genuine peer exchange, and move the conversation beyond theory.
These small-group discussions bring together senior channel professionals for open, honest dialogue around the biggest challenges and opportunities in partner marketing today.
Each session is hosted by a trusted industry leader, offering a space for fresh thinking, practical insight and peer-driven takeaways.
This year’s roundtable hosts are:
7Demand
Pipeline Build - From Awareness to Acceleration: The digital buyer journey has evolved, but many partners still lack the content, campaigns, and tools needed to drive engagement and conversion. This roundtable explores full-funnel partner programs with lifecycle-aligned campaigns that go beyond clicks. Discover how others are enabling mid and bottom funnel success through scalable, smarter campaign support.
Impartner
Program ROI - By harnessing the power of AI, whether predictive, generative, agentic, or prescriptive, businesses can optimize partner engagement, personalize incentives, and drive smarter, faster decisions that maximize ROI across their partner ecosystem.
Infuse
Buyer Intelligence - Next-Gen Channel Marketing: Powering Growth with Buyer Intelligence
Channelscaler
Automation - Partner Journey Automation: driving growth, engagement, and long-term partner success.
Mindmatrix
AI for Ecosystems - AI is redefining how companies engage, enable, and empower their partner ecosystems, unlocking new levels of scale, efficiency, and impact. This roundtable explores how forward-thinking organizations are using AI to automate partner marketing, personalize engagement, optimize MDF programs, and drive measurable results across the channel.
Roundtables run in parallel and repeat, so you’ll have the opportunity to attend two on the day. No slides, no selling — just high-value conversations with your peers – led by experts who will guide the conversation and pass on their expertise.
Whether you're interested in sponsoring, speaking or attending, we'd love to hear from you. Channel Meet Up is built on community - and that starts with people like you. If you've got a question, an idea or want to get involved, drop us a line. We're always open to new connections and conversations.
