Join us to access unique and dedicated assets, network with peers, learn from collaborating with industry experts and access a library of practical resources.
We pick a theme each year, with the intention to leave the day with some insight, inspiration and practical tips, tricks and advice to take back to your day to day. Some delegates call the events inspirational, others call it therapy!
The theme for 2025 is Keeping Pace with an Ever Changing Channel
We will be exploring how to track and attribute demand, how to use your PRM to drive behaviour, and how to use segmentation to create personalised marketing for your partners.
We attract delegates from start ups through to major enterprises. Everyone who joins us is a contributor as well as a guest, as we explore tough channel challenges together and learn who is achieving results and why.
with an Ever Changing Channel
5 Expert-Led Roundtables. Real Conversations. Practical Takeaways.
One of the mainstays of the Channel Meet Up agenda is our focussed roundtable sessions, created to spark meaningful conversation, enable genuine peer exchange, and move the conversation beyond theory.
These small-group discussions bring together senior channel professionals for open, honest dialogue around the biggest challenges and opportunities in partner marketing today.
Each session is hosted by a trusted industry leader, offering a space for fresh thinking, practical insight and peer-driven takeaways.
This year’s roundtable hosts are:
7Demand
Pipeline Build - From Awareness to Acceleration: The digital buyer journey has evolved, but many partners still lack the content, campaigns, and tools needed to drive engagement and conversion. This roundtable explores full-funnel partner programs with lifecycle-aligned campaigns that go beyond clicks. Discover how others are enabling mid and bottom funnel success through scalable, smarter campaign support.
Impartner
Program ROI - By harnessing the power of AI, whether predictive, generative, agentic, or prescriptive, businesses can optimize partner engagement, personalize incentives, and drive smarter, faster decisions that maximize ROI across their partner ecosystem.
Infuse
Buyer Intelligence - Next-Gen Channel Marketing: Powering Growth with Buyer Intelligence
Channelscaler
Automation - Partner Journey Automation: driving growth, engagement, and long-term partner success.
Mindmatrix
AI for Ecosystems - AI is redefining how companies engage, enable, and empower their partner ecosystems, unlocking new levels of scale, efficiency, and impact. This roundtable explores how forward-thinking organizations are using AI to automate partner marketing, personalize engagement, optimize MDF programs, and drive measurable results across the channel.
Roundtables run in parallel and repeat, so you’ll have the opportunity to attend two on the day. No slides, no selling — just high-value conversations with your peers – led by experts who will guide the conversation and pass on their expertise.
What to do next…
Roundtable seats are limited and filled on the day — we recommend arriving early to secure your spot. Looking forward to seeing you there,
The Channel Meet Up Team
Sunny Song
Director of Partner Operations
“Thank you for a wonderful event and taking on this effort so we can continue to meet like this. You and your team did a great job, it was a really valuable event that has a unique buzz”.
Hunter Haverty
Global Director Channel Programs
“Still buzzing from The Channel Meet Up event - an incredible day of good conversation and insightful takeaways. Big thanks to The Channel Meet Up team for such a great event”.
Jerome Soufflot
EMEA Channel Programs Manager
“This was a very interesting day, full of useful data from respected analysts as well as insightful presentations. A very good experience and thoroughly enjoyable”.
Whether you're interested in sponsoring, speaking or attending, we'd love to hear from you. Channel Meet Up is built on community - and that starts with people like you. If you've got a question, an idea or want to get involved, drop us a line. We're always open to new connections and conversations.
