Date:
September 18th 2025
Location:
Botanical Lounge
Time:
8:30 for coffee, 9.30 start
Channel Meet Up is coming to Raleigh!
Join us for an exclusive one day event for professionals working in technology channels that have one common challenge:
Keeping pace with an ever-changing channel.
We will explore how trends are impacting channel sales and marketing teams, and what you need to do to evolve.
We share analyst insight on the trends, hear real-life vendor best practice sessions, give plenty of opportunity for QA & and delve into detail through focused roundtables that are facilitated by experts.
We also share our own CMU research that pulls from a global CMU audience of vendor delegates, giving you an insight into how you compare across key channel activities.
Larry Walsh
CEO & Chief Analyst, Channelnomics
Analyst Keynote: Navigating Uncertainty — The State of the Channel in 2025
Diana Littleton
Director Juniper Partner Services, Juniper Networks
Best Practice Session: Redefining Partner Value in a Digital World: Helping Partners Lead the AI-Powered Customer Experience
Jason Cunliffe
VP Research, Infuse
Insights Session: Equipping Partners for the Buyer-Led Era: Shaping Programs That Drive Results
Sophy Gray
CEO, 7Demand
Insights Session: Equipping Partners for the Buyer-Led Era: Shaping Programs That Drive Results
| 08:30 | Coffee and pastries |
| 09:30 | Welcome and introduction to the Sponsors |
| 09:50 |
Analyst Keynote Navigating Uncertainty — The State of the Channel in 2025 |
| 10:30 |
Round Table Discussions |
| 11:10 |
Coffee |
| 11:30 |
Best Practice Session Redefining Partner Value in a Digital World: Helping Partners Lead the AI-Powered Customer Experience |
| 12:10 |
Panel Debate Keeping Pace – Evolving Partner Marketing for a Changing Channel |
| 12:50 |
Lunch and Networking |
| 14:00 |
Insights Session Equipping Partners for the Buyer-Led Era: Shaping Programs That Drive Results |
| 14:45 |
Coffee |
| 15:00 |
Round Table Discussions |
| 15:30 |
Roundtable hosts summary of key findings |
| 16:00 |
Networking and Drinks |
5 Expert-Led Roundtables. Real Conversations. Practical Takeaways.
One of the mainstays of the Channel Meet Up agenda is our focussed roundtable sessions, created to spark meaningful conversation, enable genuine peer exchange, and move the conversation beyond theory.
These small-group discussions bring together senior channel professionals for open, honest dialogue around the biggest challenges and opportunities in partner marketing today.
Each session is hosted by a trusted industry leader, offering a space for fresh thinking, practical insight and peer-driven takeaways.
This year’s roundtable hosts are:
7Demand
Pipeline Build - From Awareness to Acceleration: The digital buyer journey has evolved, but many partners still lack the content, campaigns, and tools needed to drive engagement and conversion. This roundtable explores full-funnel partner programs with lifecycle-aligned campaigns that go beyond clicks. Discover how others are enabling mid and bottom funnel success through scalable, smarter campaign support.
Infuse
Buyer Intelligence - Next-Gen Channel Marketing: Powering Growth with Buyer Intelligence
Channelscaler
Automation - Partner Journey Automation: driving growth, engagement, and long-term partner success.
Mindmatrix
AI for Ecosystems - AI is redefining how companies engage, enable, and empower their partner ecosystems, unlocking new levels of scale, efficiency, and impact. This roundtable explores how forward-thinking organizations are using AI to automate partner marketing, personalize engagement, optimize MDF programs, and drive measurable results across the channel.
Roundtables run in parallel and repeat, so you’ll have the opportunity to attend two on the day. No slides, no selling — just high-value conversations with your peers – led by experts who will guide the conversation and pass on their expertise.
Whether you're interested in sponsoring, speaking or attending, we'd love to hear from you. Channel Meet Up is built on community - and that starts with people like you. If you've got a question, an idea or want to get involved, drop us a line. We're always open to new connections and conversations.
