Latest
Insights podcast

Participants 

Jennifer Judy – Global Channel Enablement HP - (27) Jennifer Judy | LinkedIn 
Louise Grant – Channel Program Design and Implementation Laucerna - (27) Louise Grant | LinkedIn 
Andrea Vanegas – Director of Global Business Transformation Juniper - (27) Andrea Vanegas | LinkedIn 
Jacqui Rand – Channel Director 7Demand - (27) Jacqui Rand | LinkedIn 


Summary

Practical AI tips for Vendor Partner Marketing  

The theme for the Channel Meet Up is to unpick the key trends that are facing channel in 2025 and what is impacting channel marketing teams. We are looking to our panel today to give us some top tips on AI as one of those key trends. 

We will explore how they are taking advantage of AI as a vendor partner marketeer, looking at easy wins for those starting out on their AI journey, but also sharing their vision and aspirations for how they intend to use AI in the future.  

We know that most marketing teams are using AI for content and design creation, (these are the easy things), but what are the nuances of how to use the right prompts and add your own flare and personality.  

Louise Grant - Louise is a Channel GTM specialist with over 20 years of experience in designing, building, and improving global Channel Programs at leading companies in the Telecoms, IT and Cybersecurity industries.  From launching new Programs to redesigning and evolving existing Programs, Louise excels in streamlining processes, enhancing partner enablement, and driving revenue growth.  Currently running her own consultancy, Loucerna, Louise provides expert guidance to organisations seeking to build or refine their Channel Programs for sustained success. 
 

Participant Bios

Jennifer Judy - Jennifer Judy's career is characterized by a remarkable journey of accomplishments, leadership, and dedication within the realm of channel management. Drawing from two decades of experience, she possesses an unwavering passion and dedication to achieving excellence in channel-related matters. Jennifer never loses sight of what’s important – a focus on the channel perspective.  What motivates channel partners and how to help them succeed. 

Andrea Vanegas – director of Global Business Transformation programs at Juniper, Andrea is an astute, focused, and solutions-driven professional with superb collaboration skills. Adept at channel program strategy, operations and management, with a proven track record of executing programs that stimulate sales growth and increase brand awareness. 

Takeaways

• Partner marketing is becoming increasingly vital for sales success.
• The market is seeing a shift from product sales to service-driven models.
• Budget strategies are evolving towards more inclusive funding systems.
• Understanding the new buyer demographic is crucial for marketing success.
• Integrations are now a key selling point for products.
• Value-driven marketing is essential for partner success.
• Partners need better enablement and support from vendors.
• AI is transforming the way marketing is executed and measured.
• Data lakes will play a significant role in future marketing strategies.
• Smaller vendors must adapt to the platform economy to thrive.