Partner Demand Marketing 

Imagine being able to prove the revenue contributed by partners, and correctly attributed to your partner marketing campaigns. 

Elevate how you deliver partner-centric marketing with an approach that applies innovations in customer marketing to your partner marketing; unique for each partner but also scalable. We bring you actionable and demonstrable marketing results so you can show which campaign, which partner, and even which asset delivered partner revenue. 

We assess partners and then work with them to ensure they are Demand Ready by building positioning and value messaging and crafting buyer journeys that resonate. Demand campaigns are then productive and followed up with lead nurture and sales playbooks. All tracked with valuable insights.

From audit to outcome for your partners, we know how to drive partner demand that is tracked so it can be attributed to the partner marketing efforts. 

Boat Approved

Partner Marketing Readiness

Why embark on campaigns and spend partner marketing funds if leads will fall through the cracks. We work with partners to maximise demand campaigns by developing compelling messaging, improving the digital experience and crafting clickable content.
Railway Approved

Partner Marketing Enablement

Enabling and empowering partners involves so much. From tools, systems, processes and playbooks, to training and certifications or skills assessments. We have alliance solutions that enhance enablement and we use those to best effect, to drive partner engagement.
Swimmer approved

Partner Marketing Concierge

Our 7-Step methodology ensures partners are Demand Ready. We then we activate demand campaigns and nurture opportunities. For every one of the 7 steps we have a customisable concierge package that takes partners one step closer to customer conversions and demand efficiency.

Plane Approved


One place to go for all your channel and marketing talent, at the drop of a hat, without the headcount.

We bring in the right skills for the task at hand either as a permanent hire, an interim contractor, fractional leader or purely an extra pair of hands to get a project over the line.


Evolving Partner Marketing Programs

Partner marketing needs to innovate and catch up with the advances in customer marketing, becoming partner-centric to deliver growth, rather than campaign-centric to tick a few boxes. We transform partner marketing with personalised, concierge programs that drive combined success.

The Power of 7

1. Message & Value

We assess the value statements and then work with you and the partner to create powerful, differentiated co-sell propositions matched to an audience profile. We deliver a point of view story designed to engage the target audience & drive a call to action.

2. Content is King

We work with your partners to create a suite of co-branded customised assets that support engagement with target audiences & personas through all stages of a buyer journey from social posts and website assets through to sales nurture scripts.

3. Digital Capability

We create customised SEO ready landing pages to promote the co-sell message, with gated content. This will be used in the demand campaign and in the nurture journey alongisde, tracking, ROI, and proof of performance by partner and campaign.

4. Awareness

Demand requires diverse tactics to meet the customer on their digital journey. We work to define the target audience & personas. Then create awareness through digital campaigns to drive traffic to landing pages or assets.

5. Lead Generation

Digital demand & content syndication campaigns to deliver leads. We work hard to build qualifying & profiling questions, asset matched & landing pages. Culminating in a report of leads ready for nurture with insight on content performance.

6. Digital Nurture

Digital leads may want to continue their digital discovery before engaging directly, so we provide a digital nurture pathway that includes multi-touch email, additional assets and landing pages as well as long-format thought-leadership content.

7. Tele-nurture

Now is the time to sort opportunities from intention to action and response, by adding a multi-touch direct contact tele-nurture follow up. We provide a professional, knowledgeable, experienced, team to drive engagement beyond the digital.


The Channel Meet Up is where channel professionals meet, collaborate, share experience and learn.

The Channel Meet Up is a series of private, face-to-face events held in the UK, Boston and Palo Alto California. The emphasis is on exploring the marketing and channel challenges of the day, with roundtable discussions, panel debates and presentations from analysts and specialists.

Delegates are invited to join our private CMU Online forum to extend the conversations and discussions of the day to network with peers, plus access our rich library of resources and assets.

London with lines-1


We’re really impressed with the campaign results that the 7Demand team are delivering.. Their ability to pull together lots of demand gen activities without losing focus and their commitment to achieving our desired outcomes is just what we need. 7Demand have the know-how and eye for detail that we need, the experience to work independently.

Georgina Gilmore

Global Head of Demand Generation at BlueVoyant
7Demand have taken control of all our content; blogs, long format, infographics, socials & snackable content – it's wonderful to have the assets that we need of the caliber we want. 


Tony Sheehan - Software AG

Content Library Creation
The 7Demand’s passion in providing excellence in marketing services is a breath of fresh air. From campaign management, ad hoc event management to long-term field marketing, I’ve been delighted with the results they’ve delivered for Commvault across EMEA. I wouldn’t hesitate to recommend 7Demand to clients or colleagues.


Tulin Green - Senior Director, EMEA Marketing

Campaign Excellence
7Demand do all my marketing, from content creation, website and SEO optimisation, newsletters and campaigns through to troubleshooting. They really are my right hand and I can call on them at the drop of a hat when needs arise - it's just so easy.

Catherine Heilbron - CEO ReInforece Technology

Full Marketing Service
7Demand provided us with the foundations to ensure we were not wasting budget. Everything needed a refresh from the website design, to a content audit and more importantly the infrastructure and technology to underpin our activities. 7Demand essentially made us demand-ready so that any campaigns we run now are optimised and we can nurture and follow them up professionally. Top job 7D.

Jamie Bryant - CEO UK Visas

Foundational Marketing
The Skills Analysis Tool has been launched to an enthusiastic reception to our partner community at our Partner Kick Off.  This had been requested by our partner community and we listened and responded by providing an interactive tool that provides real value to our technical partners. 7Demand team has worked alongside us in this endeavour and added real value to this project.

Rohan Abey - Director of Partner Enablement Extreme Networks 

Rohan Abey

Skills Assessment Tool for Partners

Join Channel Meet Up Online

There is nothing like a face-to-face Channel Meet Up event, but when the day is done, there is still so much more to do and discuss.

Now, you can continue the conversations in our private forum Channel Meet Up Online,  a genuinely collaborative platform for sharing, mixing, and mingling with your fellow channel professionals

Book a Power Hour!

We would love to hear from you to see if we can meet your marketing challenges head on. Please complete the form and we will be happy to set up a ½ hour chat and see how we can help.