B2B Demand Campaigns
Pursuasive campaigns with a managed marketing service to generate demand.
Top of Funnel Awareness
Clever campaigns to attract and build trust through awareness and understanding. We work with you to be demand-ready so you have the content ready, the digital journey mapped out, and the message spot on, so the awareness campaign lands effectively, generating interest and intent.
Our Awareness approach is based on impression campaigns to deliver an audience to your landing page or website, driving traffic with reporting on audience campaign engagement and the profile of clicks by account.
Mid-Funnel leads
We bring you opportunities using diverse tactics with proven results.
We build engaging omni-channel, highly targeted campaigns with qualifying and profiling questions, demonstrating intent, with dedicated landing pages and lead validation to generate digitally qualified leads.
Plot your marketing with precision within target accounts
A multi-step approach to targeted marketing through socials, digital, direct, and indirect methods to build awareness, recognition, trust and interest.
We build custom programs for you to engage buyers with multi-persona engagement and an awareness wrap.
Depth qualifying and profiling
Professional and personal interaction to further qualify interest and intent.
The Channel Meet Up is where channel professionals meet, collaborate, share, and learn.
The Channel Meet Up is a series of private, face-to-face, events in the UK, Boston and California. The emphasis is on exploring the marketing and channel challenges of the day, with roundtable discussions, panel debates and presentations from analysts and specialists. There is a unique energy and sense of collaboration at the events, followed by CMU Online, available to delegates, 365 days a year, to continue the peer-to-peer learning.
B2B DEMAND SERVICES
Demand Readiness
Content & Assets
Resource
One place to go for all your channel and marketing talent, at the drop of a hat, with or without the headcount.
Testimonials
Kilynn Sommer
Georgina Gilmore
Alex - CEO Athena Solutions
Tony Sheehan - Software AG
Tulin Green - Senior Director, EMEA Marketing
Catherine Heilbron - CEO ReInforece Technology
Jamie Bryant - CEO UK Visas
Join Channel Meet Up Online
Now, you can continue the conversations in our private forum Channel Meet Up Online, a genuinely collaborative platform for sharing, mixing, and mingling with your fellow channel professionals