Partner Marketing Concierge
Partner Marketing with demonstrable results. Managed programs that are personal, customised, with an approach that ensures each partner is demand-ready for campaigns that bring growth.
Digital Assessments of partners' marketing capability and capacity
Do your partners present the best digital version of themselves? We assess partners at scale to ensure partner marketing funds are spent wisely by partners who are "Demand-Ready".
Digital campaigns that put partners on the map and get attention
Once demand-ready, we work with partners to define target audiences and go find them in a digital world, armed with content, messaging, landing pages and understanding to build a interaction that will generate opportunities.
Our Awareness packages are based on impression campaigns to deliver an audience to the Partner landing page or website, driving traffic with reporting on audience campaign engagement and the profile of clicks by account.
First and foremost every marketing activity needs to drive demand.
We bring you opportunities using diverse tactics with proven results; ABM, MQLs, SQLs, socials outreach, nurture, and conversion playbooks for your partners.
We build engaging omni-channel, highly targeted campaigns with qualifying and profiling questions, demonstrating intent, with dedicated landing pages and lead validation to generate digitally qualified leads.
We take our best practice Customer Marketing methodology and apply it to Partner Marketing.
Digital Lead Nurture & SDR Enablement
We take opportunities on a digital journey with a wide variety of assets, until they are ready to engage directly and then we provide a professional approach to bring leads to partners that are marketing and sales qualified ready for converting.
This process continues to plot and track interest and engagement to aid your sales nurture.
The Channel Meet Up is where channel professionals meet, collaborate, share and learn.
The Channel Meet Up is a series of private, face-to-face, events in the UK, Boston and California. The emphasis is on exploring the marketing and channel challenges of the day, with roundtable discussions, panel debates and presentations from analysts and specialists. There is a unique energy and sense of collaboration at the events, followed by CMU Online, available to delegates, 365 days a year, to continue the peer-to-peer learning.
PARTNER SOURCED DEMAND
Partner Marketing Readiness
Partner Marketing Enablement
Resource
One place to go for all your channel and marketing talent, at the drop of a hat, with or without the headcount. Interim, internal, project or contract, we e bring in the right skills for the task at hand.
Testimonials
Georgina Gilmore
Tony Sheehan - Software AG
Tulin Green - Senior Director, EMEA Marketing
Catherine Heilbron - CEO ReInforece Technology
Jamie Bryant - CEO UK Visas
Join Channel Meet Up Online
Now, you can continue the conversations in our private forum Channel Meet Up Online, a genuinely collaborative platform for sharing, mixing, and mingling with your fellow channel professionals