Technology and Tools

The right tools and platforms for Partner Enablement

We work with you to equip partners with marketing tools, software, or platforms that can streamline their marketing efforts, automate processes and provide vital insights into performance. 

We leverage our excellent relationships with platform and PRM providers, alongside our first hand experience with deploying PRM solutions to recommend the right-fit solution for clients.

From Deal Registration, to MDF, to TCMA and everything in between, you can count on 7Demand to advise, deploy and enable.


A good playbook is worth its weight in gold.

Playbooks should emulate what you do in sales or marketing, so that partners can take best practice advice and apply it to their own tactics. 

Our approach is to be strategic but with an ability to execute and this is our approach when writing partner playbooks.  We recognise that partners have different levels of marketing maturity and demand readiness so we aim to advise and educate, but also talk pain English and give practical instruction and advice. 

Newsletters and Resources

The rhythmn of communicating with partners is essential.

Knowledge transfer and regular, clear lines of communication facilitates collaboration and true partnerships. We build campaigns, events, resources and communication plans to maintain a productive relationship with your partners. 

Rewards and Incentives

The right balance of rewards

Incentive programs  are a vital part of collaborating and working with partners to motivate and recognise efforts. We have extensive experience of building reward programs, and partner with the platform teams that make it happen, to deliver results and motivate. 


The Channel Meet Up is where channel professionals meet, collaborate, share 
and learn.

The Channel Meet Up is a series of private, face-to-face, events in the UK, Boston and California. The emphasis is on exploring the marketing and channel challenges of the day, with roundtable discussions, panel debates and presentations from analysts and specialists. There is a unique energy and sense of collaboration at the events, followed by CMU Online, available to delegates, 365 days a year, to continue the peer-to-peer learning.

London with lines-1


Cheetah Approved

Partner Marketing Readiness

Why embark on campaigns and spend partner marketing funds if leads will fall through the cracks. We work with partners to maximise demand campaigns by developing compelling messaging, improving the digital experience and crafting clickable content.
Railway Approved

Partner Marketing Concierge

Our 7-steps methodology ensures partners are demand ready and then we activate demand campaigns and nurture opportunities. For every one of the 7 steps we have a customizable concierge package that takes partners one step closer to customer conversions and demand efficiency.
Swimmer approved


One place to go for all your channel and marketing talent, at the drop of a hat, with or without the headcount. Interim, internal, project or contract, we e bring in the right skills for the task at hand. 


We’re really impressed with the campaign results that the 7Demand team are delivering.. Their ability to pull together lots of demand gen activities without losing focus and their commitment to achieving our desired outcomes is just what we need. 7Demand have the know-how and eye for detail that we need, the experience to work independently.

Georgina Gilmore

Global Head of Demand Generation at BlueVoyant
7Demand have taken control of all our content; blogs, long format, infographics, socials & snackable content – it's wonderful to have the assets that we need of the caliber we want. 


Tony Sheehan - Software AG

Content Library Creation
The 7Demand’s passion in providing excellence in marketing services is a breath of fresh air. From campaign management, ad hoc event management to long-term field marketing, I’ve been delighted with the results they’ve delivered for Commvault across EMEA. I wouldn’t hesitate to recommend 7Demand to clients or colleagues.


Tulin Green - Senior Director, EMEA Marketing

Campaign Excellence
7Demand do all my marketing, from content creation, website and SEO optimisation, newsletters and campaigns through to troubleshooting. They really are my right hand and I can call on them at the drop of a hat when needs arise - it's just so easy.

Catherine Heilbron - CEO ReInforece Technology

Full Marketing Service
7Demand provided us with the foundations to ensure we were not wasting budget. Everything needed a refresh from the website design, to a content audit and more importantly the infrastructure and technology to underpin our activities. 7Demand essentially made us demand-ready so that any campaigns we run now are optimised and we can nurture and follow them up professionally. Top job 7D.

Jamie Bryant - CEO UK Visas

Foundational Marketing

Join Channel Meet Up Online

There is nothing like a face-to-face Channel Meet Up event, but when the day is done, there is still so much more to do and discuss.

Now, you can continue the conversations in our private forum Channel Meet Up Online,  a genuinely collaborative platform for sharing, mixing, and mingling with your fellow channel professionals

Book a Power Hour!

We would love to hear from you to see if we can meet your marketing challenges head on. Please complete the form and we will be happy to set up a chat.